Negan just killed a major character on "The Walking Dead" or Jack just suffered a major heart attack on "This Is Us", which commercial should follow such an emotional scene? Choose right and you've connected with the viewer on a deep, emotional level. Choose wrong and your product may be seen as incongruent, in bad taste, or worse, simply forgotten.
Negan just killed a major character on "The Walking Dead" or Jack just suffered a major heart attack on "This Is Us", which commercial should follow such an emotional scene? Choose right and you've connected with the viewer on a deep, emotional level. Choose wrong and your product may be seen as incongruent, in bad taste, or worse, simply forgotten.
“Contextual fluency,” meaning a message is consistent with the content surrounding it, also helps viewers process ads easier.
Laney Lewis, IBM Watson Media
AI Video Technology, Jul. 25, 2017
With video becoming the dominant ad vehicle across multiple channels, matching content with the most effective ad is the newest "Holy Grail" large and small players alike are seeking. Just this week AT&T was granted US10194214 B2 Device, method and machine-readable storage medium for presenting advertising related to emotional context of received content. By using "Multimodal Sentiment Analysis", Simon Byers, the named inventor, offers a "Contextual Intelligence Platform" to help advertisers target the correct audience and system to insert the advertisement.
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