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Finish the Wall and Deploy the Holograms!

2/19/2019

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Picture"border patrol at the wall" by Karen and Brad Emerson is licensed under CC BY 2.0

"All war is deception", this according to Sun Tzu's The Art of War. An inventor from Indiana, Anthony Dewayne Johnson, recently published a patent application that takes this teaching to heart,  US20190033781A1 Special holographic security systems and similar holographic defense systems. Saving lives and improving the effectiveness of home, commercial and military security systems is the primary goal of Johnson's 2019 application.

The home and commercial applications are designed to augment existing security systems. In addition to monitoring an area and communicating with law enforcement, the holographic security system provides visual and audio warnings. Pre-programmed images and sounds can be presented to frighten intruders, such as the resident, a security guard or a barking dog. In addition, the representations can be linked to remote devices, like  a smartphone, and provide real-time communication with the threat, i.e., "I've called the police" or "Do you feel lucky? Well, do you, punk?"


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Beer, Trucks or Charmin? AT&T Says it Knows Which Ad Spot Should Follow This Emotional Scene

1/29/2019

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Negan just killed a major character on "The Walking Dead" or Jack just suffered a major heart attack on "This Is Us", which commercial should follow such an emotional scene? Choose right and you've connected with the viewer on a deep, emotional level. Choose wrong and your product may be seen as incongruent, in bad taste, or worse, simply forgotten. 
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“Contextual fluency,” meaning a message is consistent with the content surrounding it, also helps viewers process ads easier.
Laney Lewis, IBM Watson Media
AI Video Technology, Jul. 25, 2017
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With video becoming the dominant ad vehicle across multiple channels, matching content with the most effective ad is the newest "Holy Grail" large and small players alike are seeking. Just this week AT&T was granted  US10194214 B2 Device, method and machine-readable storage medium for presenting advertising related to emotional context of received content. By using "Multimodal Sentiment Analysis", Simon Byers, the named inventor, offers a "Contextual Intelligence Platform" to help advertisers target the correct audience and system to insert the advertisement.

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    Norm Gilman is the Founder and Owner of Gilman Research Services

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Photos used under Creative Commons from phrawr, Naíra Dias