Nike was awarded US patent 10,505,726 B1, System and method for providing cryptographically secured digital assets, in an attempt to thwart counterfeiters in both the physical and virtual world. Nike contends "With the proliferation of first and third person video games involving customizable skins, apparel, and gear, there exists an opportunity to engage and influence users in the digital realm via collectable objects so that they may be more engaged with a brand in the physical world. Likewise, there exists a need for a retailer to more directly influence and/or control the nature and ultimate supply of digital objects within this virtual market."
Making use of a distributed blockchain ledger, the inventors, Andon, Davis, Pham and Schroeder, allow for the creation, protection, tracking, authentication and sales of not only a physical pair of shoes but the digital representation as well. And it is this "digital asset" that may spawn offspring.
Making use of a distributed blockchain ledger, the inventors, Andon, Davis, Pham and Schroeder, allow for the creation, protection, tracking, authentication and sales of not only a physical pair of shoes but the digital representation as well. And it is this "digital asset" that may spawn offspring.
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