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Beer, Trucks or Charmin? AT&T Says it Knows Which Ad Spot Should Follow This Emotional Scene

1/29/2019

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Negan just killed a major character on "The Walking Dead" or Jack just suffered a major heart attack on "This Is Us", which commercial should follow such an emotional scene? Choose right and you've connected with the viewer on a deep, emotional level. Choose wrong and your product may be seen as incongruent, in bad taste, or worse, simply forgotten. 
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“Contextual fluency,” meaning a message is consistent with the content surrounding it, also helps viewers process ads easier.
Laney Lewis, IBM Watson Media
AI Video Technology, Jul. 25, 2017
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With video becoming the dominant ad vehicle across multiple channels, matching content with the most effective ad is the newest "Holy Grail" large and small players alike are seeking. Just this week AT&T was granted  US10194214 B2 Device, method and machine-readable storage medium for presenting advertising related to emotional context of received content. By using "Multimodal Sentiment Analysis", Simon Byers, the named inventor, offers a "Contextual Intelligence Platform" to help advertisers target the correct audience and system to insert the advertisement.

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Patent Pendency - Sprint or Marathon?

1/15/2019

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Of the 4,070 patents that issued today, these two stand out:

Shortest pendency: 116 days (0.3 years) US10,178,908B1
Longest pendency: 5,296 days (14.5 years) US 10,179,935 B2

​US 10,178,908 B1, Storage rack, was filed last September, 9/19/2018, and lists Chun-hsien Tseng as the sole inventor with Chin JWU Enterprise CO assignee. From the abstract, "A hexagon storage rack includes a top wall, a bottom wall, two upper side walls, and two lower side walls"

US 10,179,935 B2, Markers for detection of gastric cancer, was filed 7/16/2004. A little over a week later, John Kerry will tap John Edwards as his running mate for his Presidential campaign. Invented by Parry John Guilford and Andrew John Holyoake of Dunedin, NZ, assigned to Pacific Edge LTD, the '935 patent tests for GTM gene family proteins as a marker for gastric tumors.

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No More Backseat Drivers?

1/14/2019

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Picture"Tell me where to turn again. I dare you, I double dare you"

"You're driving too fast", "Don't turn here, the next one", "I think you missed a pothole back there", "We can walk to the curb from here" - All helpful suggestions from people not tasked with driving the car. How will an autonomous driving system interact, process, weigh and respond to  passenger preferences?

Enter US10173667B2, Occupant based vehicle control. Just granted last week, 1/8/2019, and filed 6/19/2017, this ELWHA LLC patent monitors a vehicles' occupants and modifies the driving experience.

"Acoustic sensors 136 may detect voluntary (e.g., “slow down, please”) and involuntary sounds (e.g., sudden intake of breath, screams, etc.)"

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    Norm Gilman is the Founder and Owner of Gilman Research Services

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